Moravské zemské muzeum
Národní muzeum

The grandiose event that took place from May to September 1928

occupied the newly constructed area at the outskirts of Brno. Its aim was

to present the successful fi rst decade of the new state both in economy

and in science and arts. The functionalistic fair ground was designed by

Josef Kalous and the project was implemented by Emil Králík. The event

took place under the auspices of the president T. G. Masaryk.

The largest exhibition project of the inter-war period included exhibitions

on the education system (from basic schools to universities including

vocational and art schools), science (pavilion The Man and his lineage with

the reconstitution of a mammoth), arts, arts and crafts, self-government

(with pavilions of Prague, Brno and Moravia), agriculture (model of an

electric farm) and horticulture. The settlement Nový dům in one of Brno

districts representing the modern life style, was part of the exhibition.

A cinema showed educational fi lms from all branches of science and

industry, in the publicity pavilion of Radiojournal visitors could follow

the broadcasting through glass walls. A theme park with a puppet

theatre, an aquarium and fair attractions invited to spend the leisure time.

The visitors‘ book of the Exhibition of contemporary culture was initiated

by the writer Jiří Mahen: with his signature, the visitor confi rmed not only

his visit to the exhibition but also his contribution to the organization called

Youth care that was in charge of children from poor families and orphans.

The exhibition infl uenced the life of the whole city: a new Accommodation

Offi ce was built in functionalistic style that organized visits from the whole

of the country (with special trains) and from abroad. Daily press informed

about the exhibition in regular columns, special issues of periodicals and

commemorative prints appeared, popular songs were composed.

Accompanying events took place – festivities with fi rework, concerts or

special days: a children’s day (with competitions), a workers‘ day (with

reduced entry fees), a students‘ day or an agricultural day (with a parade

through the city in folk costumes). The organizers were certainly pleased

with the words of Karel Čapek in the newspaper Lidové noviny on July

1st, 1928: „It is such an amazing view, so broad and pure, that no other

exhibition I have ever seen is comparable to it. There is such a modern

spirit, so much really contemporary clarity and defi niteness, that after this

huge and successful example one should say in every undertaking and

planning: Aha, this is the way of doing it.“

© Moravské zemské muzeum 2010, vytvořila Adamna NET (